Updated: Feb 6, 2020
I would like to share with you some ways to attract more and more customers
Certainly the dream of many companies is to arrive on Monday morning
your company to have a queue of new customers waiting for you to buy the
your products. However distant it seems to be from the reality of your
company this is possible.
This is one of the new ways to generate sales using digital tools,
it is called “inbound Marketing” or in Portuguese Marketing de
attraction. This technique consists of communicating your services to the market,
your solutions and do this in a way that customers seek your
This is undoubtedly a very powerful strategy that combined with a
good automation strategy to welcome new customers can generate
an exponential increase in your result.
Know the 5 steps to succeed in this strategy:
1 ºAttracting attention
It is essential to impact a large number of
people with your message. For this we use tools of
social media and youtube where we managed to show to an audience
defined that message.
2nd Generate Registration
After this audience is impacted, it is important to generate
curiosity and clearly demonstrate how you can help him.
Demonstrating a genuine concern to contribute to their
demonstrated, we suggest that they take action to
register on your website.
This is where the client has already shown an interest
minimum in service among an important part of automation.
Where we will make constant contacts generating even more proximity,
increasing our authority and already working on some objections
goes up the purchase of the product. At the end of a sequence of 6 to 12
interactions the sales proposal is made
In this step the focus is on the customer's shopping experience
where he will have contact with your product. Ensuring that he
product delivers all promises made during the
One of the great advantages of these processes through digital means
is to have access to the numbers of each step of the process.
Making sure that you have all the conditions to take the best
decision, for the evolution of its strategy.
Apply all these steps and promote the continuous development of this
process makes it a great vending machine. Transforming the
customer acquisition process in a detailed and