Ideal customer profile
An ideal customer profile is a hypothetical description of the type of company that will get the most benefit from your product or solution. These companies tend to have the fastest and most successful sales cycle, the highest customer retention rates, and the most evangelists for their brand.
Goal setting and KPIs
The goals represent the results to be achieved to achieve the proposed objectives. Performance indicators are numbers that we use to express or quantify a potential customer, generating a result, characteristic or the performance of a process.
A / B testing is a test method that compares random elements with two variants, A and B, in which they are the control and treatment of a controlled experiment, with the aim of improving the percentage of approval
Process validation (quality system) is the mechanism or activity used by the organization to ensure that a process whose output is not fully verifiable is capable of consistently providing data that meets specifications.